Free · About 2 minutes

The 12 Leaks

Find the part of your business that’s costing you the most, and the first thing to do about it this week. Twelve areas, two lines each. Tick what’s true.

Start the check

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The 12 Leaks, by Adam Gillman
  1. Tick what’s trueTwelve areas of a consumer business, from your offer to your exit. Two lines each.
  2. Get your scoreWeighted toward cash flow, supply chain, margin and your offer, because they decide what the business is worth.
  3. Start here this weekYour biggest leak, the first thing to do about it and what I do in my own businesses.

Area 1 of 12

01Offer

You sound like everyone else in the feed.

Tick every line that’s true. Leave it blank if neither is.

02Unit economics

Your margin only works in the spreadsheet.

Tick every line that’s true. Leave it blank if neither is.

03Cash flow

Growth is draining your bank account.

Tick every line that’s true. Leave it blank if neither is.

04Supply chain

Your cash is sitting in boxes.

Tick every line that’s true. Leave it blank if neither is.

05Acquisition

You’re paying for customers who never pay you back.

Tick every line that’s true. Leave it blank if neither is.

06Creators

You pay creators and can’t see what they sell.

Tick every line that’s true. Leave it blank if neither is.

07Conversion

People click your ads and don’t buy.

Tick every line that’s true. Leave it blank if neither is.

08Retention

Customers buy once and disappear.

Tick every line that’s true. Leave it blank if neither is.

09Amazon and retail

You’re adding channels before the first one works.

Tick every line that’s true. Leave it blank if neither is.

10Team

Nobody owns the next 90 days of cash.

Tick every line that’s true. Leave it blank if neither is.

11Finance and reporting

You run the business off the bank balance.

Tick every line that’s true. Leave it blank if neither is.

12Scaling and exit

You’re raising money to fix what margin should fix.

Tick every line that’s true. Leave it blank if neither is.

Nobody sees your answers but you.