Co-founder · Hiya Health

Adam Gillman

I co-founded Hiya Health and built it to a $260M exit. Now I'm helping you do the same.

Free. No spam ever.

Adam Gillman
$260MHiya exit
BootstrappedNo venture capital
Nine figuresIn US sales annually

As heard on

Free tool · The Engine Check

See which part of your business to fix first

Put in 8 numbers you already know, like your average order and cash in the bank. You'll see how they score against my operating benchmarks and where to focus on fixing. It takes about 3 minutes.

Run the Engine Check

Work together

Two ways to work with me

Under $1M/year

Operator Membership

Watch me work through real consumer businesses, live, every week.

What's included

  • A seat on the live call every week. Watch 6 to 8 founders get my verdict on their numbers.
  • The full curriculum. The 12 areas I check in any consumer business.
  • All four starter kits. Supplier, Retention, Creator Partnership and Business Management.
  • Every past call, filed by topic, so you can find the one about the problem you have now.
  • A monthly video where I answer members' top questions.
It's FREE to Try

$1M to $20M/year

The Builder's Room

Bring your real numbers. I'll tell you what I'd do.

Everything in the membership, plus

  • Your turn on the live call. Bring me anything, in front of a small group of founders at your stage.
  • My verdict on your numbers every month. What's working, what's broken and what I'd fix first.
  • A direct line to me. Send one question a week about anything in the business and I'll answer it on video.
  • Targets every quarter. We set them from your real numbers, then score you against them.
Apply

What founders say

From founders who've worked with me

We were about to place a $400,000 inventory order on a 12-week lead time that would have put us 3 weeks from running out of cash. Adam caught it when our cash flow forecast said we were going to be fine.

It was three emails back and forth, and he never asked me for a dollar. We split the order, moved to a second manufacturer, and never had the problem.

Separate from the advice being insanely helpful, I've never met someone at his level that is just interested in providing value above all else.

Thomas, owner
Amazon FBA brand · $500K/month

I've paid consultants who took three months to tell me what Adam told me in one call. There's no warm-up. You send him your numbers, he tells you what's broken and what to do first.

Our cash flow improved by just under 25% in less than two weeks. The ROI on that single call made it the best investment I've ever made for my company.

Bryan, founder
Men's wellness supplement brand · $1.2M/month

He showed me I was the only person who could make a decision at my company. Adam helped me restructure my team and operating cadence, set up a scorecard the company runs on, and define what I do versus what the team does.

I got 20 hours a week back, and profitability didn't suffer. It improved.

Wyatt, co-founder
Premium personal care brand · $3M/month

We were under $100,000 in monthly revenue when we started and weren't sure we belonged in a conversation with Adam. He treated our numbers with the same seriousness as a $10M brand's.

His fix on contribution margin is the reason we had our first $50,000 day this year.

Anup G., founder
Functional supplement brand · $6M/year

What I write about

Cash, supply chain, brand and team

I write about what turns a brand with customers into a company someone wants to buy. Every issue covers one of the 12 areas I check first in any consumer business.

  1. 01Offer
  2. 02Unit economics
  3. 03Cash flow
  4. 04Supply chain
  5. 05Acquisition
  6. 06Creators
  7. 07Conversion
  8. 08Retention
  9. 09Amazon and retail
  10. 10Team
  11. 11Finance
  12. 12Scale and exit
Adam and the team cutting the ribbon on Hiya's upgraded shipping facility
Opening our upgraded shipping facility

My journey

From a bench to $260M

We bootstrapped Hiya Health from a bench in Los Angeles to a $260M acquisition, with no venture capital, no retail for years and no industry experience.

It wasn't my first company. I'd raised venture money before, grown at all costs and watched it nearly break me. With Hiya, I did the opposite, and it worked.

Today I meet founders who've scaled fast and built a great demand machine with a weak business underneath. That gap decides what your company sells for. I'd rather you didn't learn it the hard way.

Read my full story

Sample issuePart 05 · Acquisition

Your ROAS is lying to you

A lower-margin product that people buy again can beat a higher-margin one they buy once. Judge your ads on what's left after marketing, and look at it every week.

Checklist · Monday

  1. Work out what's left on an order after product, shipping and fees.
  2. Take off what you paid in ads to get that customer.
  3. If it's negative, write down how many orders it takes to earn it back.

The newsletter

What you get every week

  • 01
    The lessonHow one part of the business works, with real examples.
  • 02
    What I do personallyIncluding what I got wrong along the way.
  • 03
    The checklistA short list of things to do before the next issue lands.
The 12 Leaks, by Adam Gillman

Free · The 12 Leaks

Find your biggest leak

My self-check for consumer founders. Twelve areas, two lines each, about 2 minutes. You'll see which one is costing you the most, and the first thing to do about it this week.

Free, with my weekly newsletter. Or take it online now.