The lessonThis month's topic
Live verdicts6 to 8 businesses
RecordingIn the library
A live call, every week
I teach one topic, then work through real businesses. 6 to 8 founders bring their numbers to every call, and you hear every verdict.
Operator Membership · Picked for you
Learn to think like an operator
Every week, I go through real consumer businesses live, number by number, and tell each founder what I'd fix first. You watch, learn how I think and use it on your own business.
First-time members get 7 days free, then it's $299/month. Cancel any time.
Adam Gillman
Co-founder of Hiya Health, acquired at a $260M valuation in 2024.
Every week · The live call
- 01The lessonOne topic from the curriculum, taught from real examples.
- 02Live verdicts6 to 8 founders bring their numbers. I tell each one what to fix first.
$260MCo-founded and bootstrapped Hiya Health to a $260M exit.
Nine figuresIn US sales annually.
No venture capitalBuilt on real unit economics from day one.
Why it works
Most advice never touches your numbers
Courses teach frameworks. Podcasts tell stories. Neither shows you what to do when your margin is 61%, you have 14 weeks of cash and a reorder is due.
On the call, that's all we do. Founders bring their real numbers, and I tell them what I'd fix first and why. Watch enough of them and you start seeing the answer before I say it. Then you see it in your own numbers.
Supplement brand · $4M/yearExample
Gross margin · 61%Worth a look
Weeks of cash · 14Worth a look
Stock vs lead time · 9 vs 12 wksLeaking
Repeat rate · 38%Running clean
My verdict
Fix the reorder first. You'll run out before the next batch lands, and every sale you miss is a customer you paid to find.
What you get
Everything in the membership
OfferUnit economicsCash flowSupply chainAcquisitionCreatorsConversionRetention+4 more
The curriculum
The 12 areas I check in any consumer business, from your offer and unit economics through to scaling and exit.
Weekly scorecardQuote sheetNegotiation scriptsCreator briefCancel flowWin-back emails
All four starter kits
Business Management, Supplier, Creator Partnership and Retention. They're $49 each on their own.
"This week: why a profitable brand still runs out of cash, and the Monday number that catches it."
ExampleA recap of every call
The members' newsletter: what came up on the call and the one framework that came out of it, in writing.
Top question14 votes
Second9 votes
Third7 votes
ExampleA monthly video from me
Members post questions and vote them up during the month. I answer the top ones on video.
03 Cash flowCalls
04 Supply chainCalls
08 RetentionCalls
The library
Every past call, filed by topic, plus the community. Find the call about the problem you have right now.
How it works
Your first week
- Start your free weekFirst-time members aren't charged for 7 days. Cancel before then and you pay nothing.
- Take The 12 LeaksMy self-check shows you which of the 12 areas is costing you the most. That's where you start in the curriculum.
- Join the callCome live, or watch the recording when it suits you. Either way, you'll hear real businesses get a verdict that week.
What founders say
From founders who've worked with me
We were under $100,000 in monthly revenue when we started and weren't sure we belonged in a conversation with Adam. He treated our numbers with the same seriousness as a $10M brand's.
His fix on contribution margin is the reason we had our first $50,000 day this year.
Functional supplement brand · $6M/year
I've paid consultants who took three months to tell me what Adam told me in one call. There's no warm-up. You send him your numbers, he tells you what's broken and what to do first.
Our cash flow improved by just under 25% in less than two weeks. The ROI on that single call made it the best investment I've ever made for my company.
Men's wellness supplement brand · $1.2M/month
Who it's for
Is this for you?
It's for you if
- You're selling, and you're past the idea stage.
- You're under $1M/year and want to build it the right way from here.
- You'd rather learn from real numbers than from theory.
It's not for you if
- You haven't launched yet. Everything here assumes you're selling.
- You want me working on your business directly. That's the Builder's Room.
The price
Try a week before you pay anything
You get the live call, the curriculum, the library and all four starter kits from day one. First-time members get 7 days free: if it isn't for you, cancel in the first 7 days and you won't be charged.
Doing $1M to $20M/year? The Builder's Room is where I work on your numbers directly, and it includes everything here.
Operator Membership
$299/month
7 days free for first-time members. Cancel any time from your billing page.
- A live call every week
- The full curriculum across 12 areas
- All four starter kits
- A written recap of every call
- A monthly video answering members' top questions
- The library and the community
No charge for 7 days if you're new.
Questions
Questions people ask
When is the call?
Every week. Your invite arrives by email within one business day, with the time and the link. Every call is recorded for the library.
Can I ask questions?
Any time. Post them in the community, and each month I answer the ones members vote up in a video. The live verdicts on the call are for Builder's Room members.
What if I can't make it live?
Watch the recording. Every call goes into the library, filed by topic.
How is this different from the Builder's Room?
Here, you watch me work through other founders' businesses. In the Builder's Room, I work on yours: a verdict on your numbers every month and a video answer every week.
Can I cancel?
Yes, any time, from your billing page. On your first membership, cancel in the first 7 days and you won't be charged at all.
I've been a member before. Do I get another free week?
No. The free week is for first-time members. If you've been a member before, you pay $299/month from the day you rejoin.
Start with one free week
Join a live call, open the curriculum and see if it's for you. First-time members aren't charged for 7 days.