Starter kit · $49

Your whole business on one page

Most founders at this stage watch revenue and ad spend. Cash, inventory and fulfillment problems show up weeks later, when they're expensive. This puts every part of the business on one page, filled in every Monday, so you see problems while they're still cheap.

Get the kit · $49
Or all four kits for $99

One-time purchase. Yours to keep.

Adam Gillman
Co-founder of Hiya Health, acquired at a $260M valuation in 2024.

The Business Management Kit · What you get

SHEET
Weekly scorecardGoogle Sheet
Weekly scorecardExample brandDefinitions
PDF
The written guideBy Adam · also as a PDF

Every Monday

Thirty minutes that catch problems early

It's the same rhythm I've used to run businesses for years: the same numbers, every week, looked at in the same order.

Fill in last week's numbers. The sheet does the math and turns a cell red when it crosses a red-flag line. Then hold a 30-minute review with whoever runs the business with you, red cells first.

The weekly review · 30 minutes

  1. 0 to 5The red cells. Anything red gets discussed first.
  2. 5 to 15Margin and marketing. Is what's left after marketing holding up?
  3. 15 to 22Cash and inventory. Weeks of cash, payments due, stock against lead time.
  4. 22 to 27Customers and fulfillment. Cancellations, late orders, tickets.
  5. 27 to 30The one thing to fix this week, and who owns it.

What's inside

Ready to use the day you buy it

A Google Sheet with a short written guide. Make your own copy and fill it in. Nothing to install.

Weeks of cash11
After marketing-$2,140
Stock vs lead timeOK
Example brand

Weekly scorecard

Sales, margin, marketing, customers, inventory, cash and fulfillment on one page, with the red flags built in.

Weekly scorecardExample brandDefinitions

A filled-in example brand

See how a healthy week and a bad week read before you put in your own numbers. Every number on it is made up.

"Contribution after marketing: what's left from each week's sales after product, shipping, fees and marketing."

Plain-English definitions

For every number on the sheet, so you and your team read it the same way.

From the guide

The number that matters most

If you only look at one row, make it contribution after marketing. It's what's left from each week's sales after product, shipping, fees and marketing.

When it's below zero, every sale is being paid for with cash from the bank, and growing faster only makes that worse.

Adam Gillman · from the written guide in the kit

How it works

Up and running this week

  1. Buy it onceIt's a one-time purchase. Your kit page opens as soon as you check out, and it's yours to come back to.
  2. Make your copyThe sheet is a Google Sheet. Make your own copy and it's private to you.
  3. Fill in one thing firstLast week's numbers in the blue cells on the Weekly scorecard tab. Do it once by hand, even if it takes an hour, and the next ones get fast.

What founders say

From founders who've worked with me

He showed me I was the only person who could make a decision at my company. Adam helped me restructure my team and operating cadence, set up a scorecard the company runs on, and define what I do versus what the team does.

I got 20 hours a week back, and profitability didn't suffer. It improved.

Wyatt, co-founder
Premium personal care brand · $3M/month

We were under $100,000 in monthly revenue when we started and weren't sure we belonged in a conversation with Adam. He treated our numbers with the same seriousness as a $10M brand's.

His fix on contribution margin is the reason we had our first $50,000 day this year.

Anup G., founder
Functional supplement brand · $6M/year

Who it's for

Is this for you?

It's for you if

  • You're selling, and the business has outgrown your head.
  • You find out about cash and stock problems from the bank balance.
  • You want a weekly meeting with your team that decides something.

It's not for you if

  • You haven't launched yet. Everything in the kit assumes you're already selling.

The price

Buy it once, keep it for good

No subscription and nothing to renew. Use it every Monday.

All four kits come free with the Operator Membership, along with a live call every week.

The Business Management Kit

$49one time

Instant access after checkout.

  • Weekly scorecard
  • The written guide
Get the kit
Add the Supplier Kit, Creator Partnership Kit and Retention KitAll four, $99

Questions

Questions people ask

Do I need Excel?

No. It's a Google Sheet, so a free Google account is all you need. If you'd rather use Excel, you can download the sheet from Google Sheets.

How do I get it?

Your kit page opens right after checkout, with a copy link for every file and the written guide. Bookmark it. It's yours to come back to.

Is this a subscription?

No. You pay $49 once and keep everything.

Can I get all four?

Yes. All four kits are $99 together, or they come free with the Operator Membership.

Adam Gillman

Get the Business Management Kit

$49, one time. Open it today and fill in the first number this week.

Get the kit · $49
Business Management Kit$49, one timeGet the kit